Advertising Fraud: Does It Affect Your Digital Campaigns?

The internet has made a lot of things possible in this day and era. For businesses all around the world, the internet has opened a doorway to vast marketing.

Companies and private individuals make use of digital campaigns to promote their business or marketing ads, some using in-house marketers. In contrast, others make use of advertising and marketing agencies in Dubai. The operational success of digital marketing campaigns relies on great exposure to a vast audience on the internet. 

When it comes to a busy place such as the internet, getting your brand to stick its neck out and stand tall above the rest is everything, however, this can prove a daunting task due to the large numbers of other marketing campaigns as well as massive traffic.

If you want to effectively promote your brand, think about what marketing strategies you’re going to use, or which advertising companies in UAE will suit your brand best to do your marketing for you. Whether you go for a low-cost alternative or a pricier method, think about how you can best market your brand if you want your digital marketing campaigns to succeed. When you’ve put much effort into creating and perfecting your marketing campaign, you want to make sure you don’t fall victim to advertising fraud.

Advertisement fraud can be a big problem for your business, mainly in the financial aspect. If your business is just starting to make its digital presence known, then you’re more at risk of ad fraud. The main aim behind ad fraud is to redirect traffic meant for your website to the fraudster's site, and this is usually done off your own budget for your advertisements.

How Does Ad Fraud Affect Your Digital Campaigns?

• The Accuracy Of Campaign Analysis Will Decline

You won't be able to derive any useful conclusions from your advertising initiatives using statistical data. You won't be able to determine what has or hasn't worked because you won't know exactly what number of impressions were actually legitimate.

• Your Business Will Make Financial Losses

Fraudsters steal from your company in an indirect sense. The money they take by diverting traffic from your digital marketing initiatives could have gone toward a reputable advertising campaign run by digital advertising agencies in Dubai. Ad fraud is actually predicted to cost marketers around $100 billion annually on a global scale.

• You Might Overstock Your Products Unnecessarily

Your advertising initiatives may have achieved falsely high levels of engagement, which could have led to the setting of unlikely sales goals. This can lead to you ordering much more stock than is required, which could lead to issues later.

• Government Regulation Is Forced

Because the damage they cause is so great, governments are put under pressure to enforce tight regulations which could end up hurting your company as these types of scams grow even bigger. By engaging advertising and marketing agencies in Dubai to handle the management of your digital campaigns, you can demonstrate to the government that your business is already being carefully regulated.

• Ad Fraud Becomes A Business Of Its Own

The fraudster is inspired to carry out similar schemes again and time again each time an ad scam is successful. This ultimately develops into a business of its own, with management and staff engaging in additional fraud, and just like any successful business, investments are made in increasingly sophisticated ways to steal even more money from your ad campaign budget.

• You Will Lose Your Client's Interest

Everyone hates clickbait, so if a visitor who is genuinely interested in your ad clicks on the ad only to be redirected to another website that shows completely unrelated topics or products, they will lose trust in your business and they are surely not going to recommend your business to anyone, leading to a loss in traffic and effectively reducing your sales figures.

Types Of Ad Fraud Being Used Today:

• Click farming

• Domain spoofing 

• Programmatic advertising abuse

• Bot view ad fraud

Final Note:

Ad fraud is bad for business, not only does your business stand to lose millions, but you can lose out on customers too and get heavy regulations from your local government (as if it can’t be bad enough). Ad fraudsters are working day and night to improve their fraud techniques to steal more traffic from your ad campaigns. To help battle this, you are advised to work with professional advertising companies such as Prism advertising agency in Dubai UAE to help regulate your digital marketing campaigns and avoid losing money and customers.