6 THINGS YOU NEED TO INCLUDE IN YOUR SMALL BUSINESS WEBSITE

It doesn’t really matter what your job description is, whether you're a freelancer or a contractor, perhaps you own a hardware store or even a small retail shop. As long as you own a small business or any kind of business for that matter, you’re always going to need to include a few ‘must-haves’ into your business website to make it great–Because a great website plays a huge role in a company's success.


A lot of new business owners in Dubai don’t have the time required to deal with the stress of setting up a website–That’s usually where a web development agency in Dubai comes in handy.


Let's look now at some of the key features you’ll need to remember when setting up your small business website, from accurate contact information to customer testimonials.


  1. Make Use Of A Clear Call-To-Action


You want to make it very clear to your website visitors what you want them to do, BUT with the right tone of command (you don't want it to sound like it's an order!). Whether you want them to call you for a free quotation, or you want them to sign up to get an online coupon. This is called a 'call-to-action'. You can achieve these things by highlighting text or utilizing special buttons among other methods. Experienced design companies in Dubai provide web design services such as these that are guaranteed to have your visitors engaging and smashing those call-to-action buttons.


  1. Assign Yourself A Clear And Sensible Web Address/Domain Name


A business domain name or website address is frequently the point of access to your site. It must provide an excellent first impression for both usability and SEO reasons. It is advisable to avoid dashes, which may cause SEO problems, and numerals, which can confuse clients because they are quickly confused with other numbers. It is recommended for organizations and nonprofits to utilize a ".org domain" for branding considerations, while also keeping a ".com version" of the domain in the event that a user accidentally searches for a ".com" address. Consider this list when creating a domain name:


  • Make spelling simple for users


  • Don’t use hyphens or numbers


  • Keep it short and simple


  • Make your URL SEO-friendly (include keywords and geo-locations where applicable e.g www.DubaiDigitalMarketing.com)


  • Make sure another business doesn't have the same domain name (use  USPTO.gov to search for registered trademarks)


  • Make it easy to remember


  • Use correct domaine extensions (.com, .org etc)


  1. A Clear And Indicative Description


The last thing you want is for your visitors to come across your website and have to do investigative work to figure out what exactly it is that you do. You need to clearly state your name and sum up your products or services right on the homepage. You want your new audience to know that your website is exactly what they've been looking for. Making use of a clear description will help you achieve this within a few seconds of the visitor checking out your page.


  1. Easy Navigation Around Your Website


Ensure that the navigation menu is well-organized and make use of dropdowns. Visitors should be able to view content under any heading from any page, in order to help them find what they are seeking or easily communicate information to them. In order to effectively direct users to the information they need, a site map and obvious links to key pages must be used. Ensure that the "About Us" page links on your main and footer menus are visible and easy to click so that visitors may explore your company's website in greater detail.


  1. Clear Contact Information


Ensure that the navigation menu is well-organized and make use of dropdowns. Visitors should be able to view content under any heading from any page, in order to help them find what they are seeking or easily communicate information to them. In order to effectively direct users to the information they need, a site map and obvious links to key pages must be used. Additionally, make sure that the "About Us" page links on your main and footer menus are visible and easy to click so that visitors may explore your company's website in greater detail.


  1. Customer Reviews And Testimonials


Genuine (and positive) client testimonials raise the appeal of your goods or services to potential customers who visit your website. This is a good approach to developing brand trust, particularly if you're a start-up. Testimonials enable prospective buyers to confirm that your goods or services satisfy their needs and certify the quality of your goods.



Conclusion:


When creating a business website, you want to look at all the key components required to not only make your website stand out but to make it comprehensive and easy to go through. Simple lingo, easy navigation, an easy domain name, testimonials, and so many others are among the key steps you need to follow when developing a website. This can be a long and sometimes hectic process, so we’d advise you to use a web design company in Dubai to help smooth out the wrinkles. Prism Digital (https://www.prism-me.com/) is a well-trusted website development agency in Dubai with years of experience working with several big names. If you’re looking at developing a business website and don’t want to deal with all the technicalities, then Prism Digital is your best bet. 

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